You have an existing site, but few viewers. Do the website’s colors fit your audience?
Is your product or service for a specific age group or gender? Do you know your customers’ likes/dislikes? Do your customers / clients prefer a specific style?
Or you want a new site and you’ve done lots of planning. Who will be your audience? Will they like your site’s layout and website colors?
At FastWinn Web we have looked at color studies to figure out color preferences for logos, for audiences, and for action buttons. Website colors mean one thing when they’re in a logo, but maybe the exact opposite as a site background. Women and men have few of the same favorite colors, and usual fashion colors are not the best for websites.