In early 2015, Linda Ahearn of Toscana Studio and Gallery decided she wanted a new website. She also wanted to feature on-line class registration, on-line class payments and slideshow galleries to her website. These features would help streamline her workflow and cash flow.
We had been managing Toscana’s website since 2011. That is when Linda first came to us to design a new website for Toscana. In 2011, she wanted to showcase the art in the gallery and the art classes in the studio. We spent time getting to know Linda and her goals for Toscana. She needed a new website that could help grow her business and organize her workflow.
For the 2015 changes, we featured three videos to give the site some more visual interest. The video on the Toscana home page was of the Time Traveler Life Studies class on Fridays. It sparked a lot of new students for Toscana. There is another great video of an interview with Linda on the Kids Classes page. We also placed a video of the art in the gallery on the Toscana Artists Gallery page.
In the Fall of 2015, Linda had Toscana Studio and Gallery refreshed, with new paint and featured different art and artists. In the Spring of 2016, Linda decided that the home page video needed to be shelved for a while, so we took it down. The Gallery video had to go, as it showed a gallery that didn’t look that way anymore.
For October of 2016 we are happy to report more changes to Linda’s website. She has new art on her Fine Art Gallery page, new art on her own Art Gallery page, and is planning a couple of Open Studio Tours. We also re-vamped her Adult Art Classes Page from one long scroll to tabs across. This gives her audience a better idea of the various classes offered. Colors changed to showcase a bit of orangey-red. FastWinn Web also streamlined the registration and payment process for the Adult Classes. Google ranking for her classes pages shows her on the first page!
Linda is still thrilled with the look and feel of the Toscana website. The new featured website has three gallery pages, where the old website had only one gallery page. When you click on the gallery images, you see a larger version of the art. The gallery page also features a slideshow view of all the gallery images.
Within the first two weeks of going live with the new site, several adult students had registered and paid for classes. Days after the kids summer camp page went live, 6 students had registered and paid. In 2016, the night the new Summer Art Camp page went live, there was a visitor to it. For Fall of 2016, Linda’s Oil Painting Class filled up within 1 week, and her Tuesday Kids Art Class was full within 2 weeks.
Within a week the summer art camps were listed on the 1st page of Google searches! Linda is getting great feedback on her new featured website as well. And in 2016, more visitors are coming via Bing and Facebook. Thank you!
Below is the new 2015 Toscana Studio and Gallery featured website. Below it, you’ll find the former sites – the 2011 website, and the original website is on the bottom.
Below is the 2011 website:
And the original website: